THE ASSIGNMENT
Build the foundation for measurable growth.
A small HVAC company needed a credible digital presence and a way to compete for local service searches in Rochester.
CASE STUDY · HVAC · Rochester, NY
MGM Heating & Cooling
A small HVAC company needed a credible digital presence and a way to compete for local service searches in Rochester.
WordPress · Local SEO · Google Business Profile · Content
Visit live website 
Key outcomeTop 3 local visibility
Steady calls from GBP + website
THE SOLUTION
A connected system, not isolated tactics.
Built a conversion-focused WordPress website, created service and location pages for Greater Rochester, developed locally relevant HVAC content, optimized the Google Business Profile, and connected every search entry point to a clear call or quote action.
THE OUTCOME
Top 3 local visibility
The connected website and Google Business Profile established Top 3 local visibility and now generate a steady flow of calls from both GBP and the website. The supplied Search Console report records 57.4K impressions (+69%) and 135 organic clicks (+25%).
WORK COMPLETED
What the system included.
- Conversion-focused WordPress website
- HVAC service pages
- Rochester-area landing pages
- Local content and blog structure
- Technical SEO foundation
- Google Business Profile optimization
- Call and quote conversion paths
MEASURED PERFORMANCE
Results backed by supplied data.
SELECTED WORK
The experience behind the result.
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