THE ASSIGNMENT
Build the foundation for measurable growth.
A cannabis delivery store needed to rank across Barrie and nearby delivery areas in a highly competitive local market.
CASE STUDY · Cannabis delivery · Barrie, ON
228 Cannabis
A cannabis delivery store needed to rank across Barrie and nearby delivery areas in a highly competitive local market.
WordPress eCommerce · Local SEO · GEO
Key outcome70% of local queries at #1
Top positions in 6 months
THE SOLUTION
A connected system, not isolated tactics.
Created the WordPress eCommerce store and loyalty experience, built location-focused delivery pages, strengthened the Google Business Profile, and structured the content for both local search and AI-assisted discovery.
THE OUTCOME
70% of local queries at #1
Reached #1 in Barrie for core cannabis delivery searches within six months; 70% of tracked delivery queries around Barrie ranked #1 while the store was operating.
WORK COMPLETED
What the system included.
- WordPress eCommerce store
- Loyalty program experience
- Local SEO and GEO strategy
- Delivery-area landing pages
- Google Business Profile support
- Technical and on-page optimization
SELECTED WORK
The experience behind the result.
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