CASE STUDY · Professional aesthetics · Canada
CACI Canada needed a focused online destination for its inaugural webinar for aesthetic professionals. I brought the landing page, targeted advertising and launch preparation together around one event: the webinar scheduled for October 15, 2026.
October 2026 event · Launch work documented
Project brief
THE ASSIGNMENT
CACI Canada needed a focused online destination for its inaugural webinar for aesthetic professionals. I brought the landing page, targeted advertising and launch preparation together around one event: the webinar scheduled for October 15, 2026.
THE SOLUTION
I created a dedicated landing page and worked on targeted advertising and the webinar launch. The page introduces the event, its intended audience, speakers and agenda, with a clear path to registration. I organized the presentation around the questions a clinic owner or aesthetic practitioner needs answered before deciding to attend: what the session covers, who is presenting, when it takes place and how to register.
THE OUTCOME
The dedicated webinar landing page is published and remains accessible at its event-specific address. The checked page contains the October 15 event details, speaker profiles, agenda, Canadian time-zone guidance and a registration interface. This case records the landing page, targeted-advertising work and launch scope. Final attendance, paid registrations, sales and return on advertising spend are not reported here because a reconciled final campaign report has not been verified.
WORK COMPLETED
Current rollout boundaries
Modernized design & current information
