# North Shutters

> Кейс North Shutters: SEO-ready website. Стратегія, сайт і SEO-рішення, виконані роботи та результати проєкту для локального ринку.

Author: Oleksandr Koliesnikov
Canonical HTML: https://koliesnikov.com/ukr/cases/north-shutters

[Головна](https://koliesnikov.com/ukr) / [Кейси](https://koliesnikov.com/ukr/cases) / **North Shutters**

КЕЙС ·Custom shutters, doors & outdoor systems · Ontario, Canada

North Shutters needed to turn a broad, technical product range into a clear path to a quote for homeowners, businesses and complex property projects across Ontario.

Next.js · UX/UI · SEO-ready structure · Conversion architecture
[Відвідати сайт](https://northshutters.ca/)

Ключовий результат **SEO-ready website**
65 sitemap URLs · 38 city pages at launch

[Відвідати сайт](https://northshutters.ca/)

*A desktop walkthrough of the North Shutters homepage: the shutters open fully, then the experience continues through the page to the footer.*

01
ЗАВДАННЯ

## Побудувати основу для вимірюваного зростання.

North Shutters needed to turn a broad, technical product range into a clear path to a quote for homeowners, businesses and complex property projects across Ontario.

02
РІШЕННЯ

## Поєднана система, а не окремі тактики.

Designed and developed a lead-generation website around nine product systems and four application paths: residential, commercial, industrial and outdoor living. The launch sitemap contains 65 URLs, including 38 city-specific local pages and 14 dedicated product and solution pages. Built canonical URL handling, XML sitemap and robots directives, LocalBusiness structured data, service-area architecture, quote and call CTAs, a project gallery, FAQ, mega-menu and responsive mobile navigation. The scroll-led hero makes the product benefit tangible immediately, with roller shutters moving across the façade as the visitor explores the opening scene.

03
РЕЗУЛЬТАТ

## SEO-ready website

Launched an SEO-ready discovery-to-inquiry experience before any active promotion began. The work focuses on a clear product hierarchy, local relevance, crawlable site structure and direct paths to a free consultation or call—so performance can be measured from a clean starting point.

ВИКОНАНІ РОБОТИ

## Що увійшло до системи.

- Custom Next.js website

- Static build for Cloudflare Pages

- Conversion-focused information architecture

- Nine product-category journeys

- Four audience paths: residential, commercial, industrial and outdoor

- 14 dedicated product and solution pages

- 38 city-specific local landing pages

- XML sitemap, robots directives and canonical URL structure

- LocalBusiness structured data

- Interactive scroll-led hero

- Mega-menu and responsive mobile navigation

- Project gallery, FAQ and direct quote and call paths

SEO-READY FOUNDATION

## Built to be found before promotion starts.

**65** URLs in the launch XML sitemap

**38** City-specific local pages

**14** Dedicated product and solution pages

**4** Audience paths: residential, commercial, industrial and outdoor

**SEO-ready** Canonical URLs, XML sitemap, robots directives and LocalBusiness schema

**Next.js** Static architecture built for Cloudflare Pages

ВИБРАНІ РОБОТИ

## Реалізація, що стоїть за результатом.

*Interactive hero: protection and privacy*

*Scroll-driven shutter movement*

Наступний кейс
## MGM Heating & Cooling

Видимість у топ-3 локального пошуку