# MGM Heating & Cooling

> How a WordPress website, local pages, content and Google Business Profile optimization earned Top 3 HVAC visibility in Rochester, New York.

Author: Oleksandr Koliesnikov
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CASE STUDY · HVAC · Rochester, NY

A small HVAC company needed a credible digital presence and a way to compete for local service searches in Rochester.

WordPress · Local SEO · Google Business Profile · Content
[Visit live website](https://mgmhvacny.com/)

Key outcome **Top 3 local visibility**
Steady calls from GBP + website

*Website experience created for MGM Heating & Cooling*

01
THE ASSIGNMENT

## Build the foundation for measurable growth.

A small HVAC company needed a credible digital presence and a way to compete for local service searches in Rochester.

02
THE SOLUTION

## A connected system, not isolated tactics.

Built a conversion-focused WordPress website, created service and location pages for Greater Rochester, developed locally relevant HVAC content, optimized the Google Business Profile, and connected every search entry point to a clear call or quote action.

03
THE OUTCOME

## Top 3 local visibility

The connected website and Google Business Profile established Top 3 local visibility and now generate a steady flow of calls from both GBP and the website. The supplied Search Console report records 57.4K impressions (+69%) and 135 organic clicks (+25%).

WORK COMPLETED

## What the system included.

- Conversion-focused WordPress website

- HVAC service pages

- Rochester-area landing pages

- Local content and blog structure

- Technical SEO foundation

- Google Business Profile optimization

- Call and quote conversion paths

MEASURED PERFORMANCE

## Results backed by supplied data.

**Top 3** Local search visibility

**Steady** Calls from GBP and the website

**57.4K** Google Search impressions · up 69%

**135** Organic clicks · up 25%

SELECTED WORK

## The experience behind the result.

*HVAC website built to generate calls*

*Local service-area architecture*

*Local HVAC content strategy*

*Organic search growth in Google Search Console*

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