# LV Hardwood Flooring

> Website, Local SEO, GEO, Google Business Profile and toxic backlink cleanup for a Toronto hardwood flooring company.

Author: Oleksandr Koliesnikov
Canonical HTML: https://koliesnikov.com/cases/lv-hardwood-flooring

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CASE STUDY · Flooring · Toronto, ON

The flooring company’s search growth was limited by an outdated foundation and a large volume of harmful spam backlinks.

Website · Local SEO · GEO · Google Business Profile
[Visit live website](https://lvflooring.ca/)

Key outcome **Search foundation rebuilt**
Google · Maps · AI search

[Visit live website](https://lvflooring.ca/)

*A desktop walkthrough of LV Flooring: the homepage, its next screen, then the Hardwood Floor Installation service page through to the footer.*

01
THE ASSIGNMENT

## Build the foundation for measurable growth.

The flooring company’s search growth was limited by an outdated foundation and a large volume of harmful spam backlinks.

02
THE SOLUTION

## A connected system, not isolated tactics.

Worked across the website, Local SEO, GEO, and Google Business Profile while auditing and cleaning the toxic backlink profile.

03
THE OUTCOME

## Search foundation rebuilt

Rebuilt the search foundation, cleaned up a harmful spam backlink profile, and improved visibility across Google, Maps, and AI search.

WORK COMPLETED

## What the system included.

- Website improvements

- Local SEO

- GEO for AI search

- Google Business Profile

- Spam backlink cleanup

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