# Factory Lane Windows & Doors > An SEO/GEO-ready website for Factory Lane Windows & Doors in Toronto, with Facebook lead generation launching and an Odoo CRM platform in development. Author: Oleksandr Koliesnikov Canonical HTML: https://koliesnikov.com/cases/factory-lane [Home](https://koliesnikov.com/) / [Case Studies](https://koliesnikov.com/cases) / **Factory Lane Windows & Doors** **Project status** Ongoing project · September 2026. Website launched; Facebook lead generation and SEO/GEO promotion are starting. Odoo is in pilot development. Performance results will be added as verified data becomes available. CASE STUDY · Windows & doors · Toronto & the GTA, Ontario Factory Lane is a direct distributor of windows and doors from a factory in Vaughan, serving Toronto and the GTA with a showroom where customers can explore products in person. The brief was to bring that tangible advantage online: present the range with clarity, make the next step easy and build a foundation that can support both customer acquisition and the work that follows an inquiry. Website · SEO & GEO · Facebook lead generation · Odoo CRM [Visit live website](https://factorylane.ca/) Key outcome **SEO & GEO-ready launch** Website live · Promotion starting · CRM in pilot [Visit live website](https://factorylane.ca/) *A walkthrough of Factory Lane: the three hero-film chapters, the Windows mega-menu, Casement and Tilt-and-turn opening diagrams, the replacement and installation page, and a comparison of classic and slim profiles. Recorded September 11, 2026.* 01 THE ASSIGNMENT ## Build the foundation for measurable growth. Factory Lane is a direct distributor of windows and doors from a factory in Vaughan, serving Toronto and the GTA with a showroom where customers can explore products in person. The brief was to bring that tangible advantage online: present the range with clarity, make the next step easy and build a foundation that can support both customer acquisition and the work that follows an inquiry. 02 THE SOLUTION ## From the showroom to a confident next step. Designed and developed an SEO-ready and GEO-ready website around the way homeowners choose windows and doors. Product pages, opening styles, comparison content, technical explanations and local service pages help visitors move from an initial question to a more informed conversation. Showroom and product media bring the offering closer, while two clear journeys let customers request an estimate at home or an appointment at the showroom. Page metadata, canonical URLs, an XML sitemap, structured content and internal links give search engines and AI systems clearer product, business and location context. I am also leading the next stage: Facebook lead generation, ongoing SEO/GEO work and the development of an Odoo CRM and operations platform. 03 THE OUTCOME ## SEO & GEO-ready launch The website is live and provides the digital foundation for the launch. Paid acquisition and organic discovery are now entering their active development stage, while Odoo is being built and tested in a pilot environment. This case will grow with the project: campaign performance, qualified inquiries, search visibility and sales outcomes will be added once there is enough verified data to report. WORK COMPLETED ## What the system included. - Custom responsive website for a factory-direct window and door distributor - Product, window-style and door-category pages - Interactive window-opening diagrams and a structured product mega-menu - Product comparisons, technical explanations and homeowner FAQs - Local service-area content for Toronto and the GTA - Showroom presentation and product media - At-home estimate and showroom appointment request journeys - Metadata, canonical URLs, XML sitemap and internal linking - Search and AI discovery content foundation SEO & GEO-READY FOUNDATION ## Built around products, place and customer questions. **SEO** Search-ready page structure and technical foundations **GEO** Clear product, business and location context for AI discovery **Showroom** A digital introduction to an in-person product experience **Two paths** Request an estimate at home or a showroom appointment CRM & OPERATIONS ## Odoo: connecting the inquiry to the installation. Factory Lane and North Shutters are part of the same Odoo CRM and operations project. I am developing a platform on Odoo Community with a custom module and a phased rollout: a shared technical foundation with separate company records, customer workflows and access permissions. The goal is to carry each inquiry through sales, measurements and installation with its context intact. North Shutters already has a connected Facebook lead-intake workflow; the Factory Lane integration is a separate upcoming step. Pilot foundation ### Company and team access Separate company records and role-based access form the foundation. Sales staff work with permitted customers and opportunities; installer access is designed around assigned jobs, with financial information kept outside the installation workflow. CRM pilot ### Lead qualification and follow-up The CRM pilot structures customer details, opportunity ownership and sales stages. Address and postal code become required before a measurement appointment is scheduled. The intended workflow keeps the next action, customer context and lead source together. Planned rollout ### Measurements and technical handoff Structured measurement records are planned for individual openings, dimensions, configurations, photos and site notes. Versioning and approval will preserve the exact specification passed to the order and installation team when requirements change. Planned rollout ### Installation and field service The field-service stage is designed around work orders, scheduling and assignment. Installers will receive the approved technical context for their jobs and record progress and completion, giving the office a clearer view of the handoff from sale to delivery. Planned rollout ### Contracts, invoices and materials The roadmap includes company-specific contracts and quotations, invoice and deposit tracking, and material reservations, issues and returns. These steps will connect commercial agreements to the resources needed for each job, with finance access kept within the appropriate roles. Factory Lane integration planned ### Website, Meta and n8n The intended intake flow brings website requests and Facebook leads into Odoo with source details, duplicate handling and team notifications. CRM outcomes can then inform campaign evaluation. Factory Lane activation is a separate rollout step and is not yet claimed as complete. Later phase ### Customer communication Appointment confirmations, measurement reminders and installation updates are part of the communication roadmap. Email and SMS marketing will build on recorded communication preferences, consent and opt-out handling as the operational process matures. Future pilot ### AI-assisted first contact A later AI voice pilot is planned for initial contact, qualification and appointment requests, with the conversation outcome returned to CRM and a handoff to a person when needed. This phase follows the stabilization of the core sales and operations workflow. Current scope: a tested pilot foundation and a documented implementation roadmap. Full operational rollout and the Factory Lane website/Meta integrations are still ahead; the complete lead-to-installation process is not being presented as live. See how the shared platform connects to Facebook lead generation and social media work for North Shutters, including the implemented Meta-to-Odoo intake and the next stage of promotion. [North Shutters: Facebook leads, SMM and Odoo integration](https://koliesnikov.com/cases/north-shutters#case-operations-title) NEXT STAGE ## One project. Paid demand and long-term discovery. I am responsible for Facebook lead generation as well as the SEO/GEO direction. Paid campaigns will create opportunities to test the offer and lead quality, while organic work will develop the content and local relevance that support discovery over time. CRM development is intended to connect that marketing work to a consistent follow-up process. - Launch and refine Facebook lead-generation campaigns: offers, creative, audiences and qualification questions. - Develop SEO and GEO through useful product content, local pages and clear answers to homeowner questions. - Connect Factory Lane lead sources to Odoo as the CRM rollout progresses, preserving source information and follow-up history. - Add verified results to this case: cost per lead, qualified inquiries, appointments, organic visibility and sales outcomes. Launch stage: there are no published campaign or revenue metrics yet. SEO/GEO readiness describes the website foundation; visibility and acquisition performance will be measured during ongoing promotion. Next case study ## North Shutters Website, Facebook & CRM launch