# CACI Canada

> My CACI Canada webinar project: a dedicated landing page, targeted advertising and launch preparation for an October 2026 professional-aesthetics event.

Author: Oleksandr Koliesnikov
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**Project status**
October 2026 webinar project. The event date has passed; the published landing page was checked on November 6, 2026. This is a record of the launch, not an invitation to a new event.

CASE STUDY · Professional aesthetics · Canada

CACI Canada needed a focused online destination for its inaugural webinar for aesthetic professionals. I brought the landing page, targeted advertising and launch preparation together around one event: the webinar scheduled for October 15, 2026.

Landing page · Targeted advertising · Webinar launch
[View the October webinar landing page](https://webinar.caci-beauty.ca/1015/)

Key outcome **Landing page & webinar launch**
October 2026 event · Launch work documented

*The CACI Canada October webinar landing page, captured on November 6, 2026.*

Project brief

## What I created and why it matters

**My role:** Landing page, targeted advertising and webinar launch

**Idea:** Give one professional event a focused destination and a coordinated launch.

**Audience:** Canadian clinic owners, medspa teams and aesthetic professionals.

**Goal:** Explain the webinar clearly and guide interested professionals toward registration.

**Distinctive approach:** A campaign destination built around the event rather than a general product catalogue.

**Design:** A restrained editorial layout with treatment imagery, speaker profiles, a structured agenda and repeated registration links.

**Technology:** HTML · CSS · JavaScript

01
THE ASSIGNMENT

## The project and its purpose.

CACI Canada needed a focused online destination for its inaugural webinar for aesthetic professionals. I brought the landing page, targeted advertising and launch preparation together around one event: the webinar scheduled for October 15, 2026.

02
THE SOLUTION

## What I designed and implemented.

I created a dedicated landing page and worked on targeted advertising and the webinar launch. The page introduces the event, its intended audience, speakers and agenda, with a clear path to registration. I organized the presentation around the questions a clinic owner or aesthetic practitioner needs answered before deciding to attend: what the session covers, who is presenting, when it takes place and how to register.

03
THE OUTCOME

## Landing page & webinar launch

The dedicated webinar landing page is published and remains accessible at its event-specific address. The checked page contains the October 15 event details, speaker profiles, agenda, Canadian time-zone guidance and a registration interface. This case records the landing page, targeted-advertising work and launch scope. Final attendance, paid registrations, sales and return on advertising spend are not reported here because a reconciled final campaign report has not been verified.

WORK COMPLETED

## What the website includes.

- Dedicated responsive webinar landing page

- Event positioning, audience and agenda presentation

- Speaker profiles and event information hierarchy

- Registration interface and clear calls to action

- Targeted advertising for the webinar launch

- Webinar launch preparation

Current rollout boundaries

## The implementation and the next stage

- Add reconciled campaign and attendance results when the final report is available; interim observations are not final outcomes.

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