# 228 Cannabis

> How 228 Cannabis used a WordPress eCommerce store, local pages, SEO and GEO to earn cannabis delivery visibility in Barrie, Ontario.

Author: Oleksandr Koliesnikov
Canonical HTML: https://koliesnikov.com/cases/228-cannabis

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**Project status**
Sadly, 228 Cannabis is now closed. This page is preserved as a record of the website and search marketing work completed while the store was operating.

CASE STUDY · Cannabis delivery · Barrie, ON

A cannabis delivery store needed to rank across Barrie and nearby delivery areas in a highly competitive local market.

WordPress eCommerce · Local SEO · GEO

Key outcome **70% of local queries at #1**
Top positions in 6 months

*Website experience created for 228 Cannabis*

01
THE ASSIGNMENT

## Build the foundation for measurable growth.

A cannabis delivery store needed to rank across Barrie and nearby delivery areas in a highly competitive local market.

02
THE SOLUTION

## A connected system, not isolated tactics.

Created the WordPress eCommerce store and loyalty experience, built location-focused delivery pages, strengthened the Google Business Profile, and structured the content for both local search and AI-assisted discovery.

03
THE OUTCOME

## 70% of local queries at #1

Reached #1 in Barrie for core cannabis delivery searches within six months; 70% of tracked delivery queries around Barrie ranked #1 while the store was operating.

WORK COMPLETED

## What the system included.

- WordPress eCommerce store

- Loyalty program experience

- Local SEO and GEO strategy

- Delivery-area landing pages

- Google Business Profile support

- Technical and on-page optimization

SELECTED WORK

## The experience behind the result.

*WordPress eCommerce homepage*

*Loyalty program experience*

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